For the launch of 8 Other Reason’s Gold Luxe Collection, I directed the launch video featuring viral model Gabbriette. I conceptualized and executed the creative direction for the video, which included a social media teaser and a full-length campaign video. The campaign was strategically displayed on buses around New York during Fashion Week, creating an edgy, elevated visual experience designed to capture the essence of luxury, rebellion, and sophistication that reflected the Gold Luxe collection.