Chloe Parr is a Creative Director, Social Media Strategist & Writer with over a decade of experience shaping digital storytelling across fashion, beauty, entertainment, and culture. Her talents and vision have taken her to media + brand giants including REVOLVE, FWRD, Dick Clark Productions, Netflix, Viacom, StockX, e.l.f. cosmetics, Ulta Beauty, Disney, the Golden Globes, and more. Chloe is known for disrupting traditional digital marketing formats and pioneering innovative ways to connect to the current digital audience. She’s built and managed successful creative teams and brand strategies, and has directed viral campaigns and content that resonate with Gen Z and Millennial viewers.

Chloe's work includes pioneering a production process for live event coverage on social media, developing aesthetic worlds for luxury brands, creating a unique “high-low” creative vision that blends elevated visuals with a social-first mindset, and designing immersive experiences that translate storytelling into both digital and physical environments.

Chloe’s work has shaped some of the most recognizable cultural moments of the past decade – from the Emmys and American Music Awards, to Netflix show Big Mouth and viral influencer campaigns including #REVOLVEAroundtheWorld and #REVOLVEFestival.

An old soul with a modern mind, she has long been drawn to the intersection of fashion history, storytelling, and aesthetic world-building. Through her writing, styling, design and curation, her personal content explores the art of romanticizing the past through a modern lens.

Her Substack Parr Époque brings this perspective to life through essays on fashion history, literature, beauty, travel, and romanticizing your everyday life. Whether directing a campaign, writing a post, or styling a look, Chloe approaches everything she creates with the same philosophy: that beautiful things become more meaningful when they are rooted in history, story, and emotion.