Led the social media and video strategy surrounding Kendall Jenner's debut as Creative Director for the FWRD brand. This included developing and executing a comprehensive content plan that showcased her vision for the brand and the exciting partnership. I spearheaded and directed the launch video for YouTube, creating a visually captivating narrative to introduce her role. I also directed and produced a variety of social media content for the partnership, including YouTube and Instagram. The content included elevated video work and behind-the-scenes social media moments with Kendall to offer fans an authentic look into her creative process. The project highlighted her influence and style while engaging the brand’s elevated social audience across platforms.